CREATIVE STRATEGY · AI INNOVATION · MULTIMEDIA
I lead creative teams, plan multi-channel campaigns and build AI-enabled products that improve how organisations create, manage and scale content.
Based in Dubai, UAE
Open to selected leadership opportunities and conversations across creative strategy, AI innovation and digital experience.
I connect campaign strategy, creative leadership and AI-enabled production systems.
I began my career creating individual digital, social, print and web assets. Over the last ten years, my work has evolved into planning complete campaign systems, directing multimedia production and connecting creative execution with wider business objectives.
At BFL Group, I lead a five-member creative team across web, app, CRM, social and performance-marketing requirements. My responsibilities include interpreting briefs, planning workloads, assigning deliverables, reviewing quality and coordinating with cross-functional stakeholders.
Alongside campaign and team leadership, I independently design and develop internal products that address creative-production challenges, including an AI-assisted e-commerce image platform and a workload-planning application for capacity and deadline visibility.
Ten years from producing individual assets to planning campaign systems, leading a creative team and building the products that support both.
Started with digital design, social media, web interfaces, presentations and client-facing production across varied business requirements.
Freelance work expanded my role from receiving briefs to understanding requirements, proposing solutions and managing outcomes independently.
Expanded into video, motion graphics, content planning and audience-focused storytelling across digital and esports-led platforms.
Worked across packaging, product communication, e-commerce, social media and video for personal-care and wellness products.
Joined BFL Group and began creating across web, app, CRM, WhatsApp, social, gamification, motion and performance channels.
Moved into a senior role, leading a five-member team and managing planning, allocation, quality, deadlines and stakeholder coordination.
Began independently developing internal AI and creative-operations products to improve scalability, visibility and production efficiency.
Selected work ordered by strategic relevance — AI and creative-operations products first, followed by campaign leadership, performance creative and a curated archive.
01FlagshipAI Product DevelopmentCreative OperationsAn AI-assisted e-commerce image-production platform structuring product upload, generation, review, approval and delivery in one workflow.
Working prototype progressing toward internal beta validation
02Product StrategyCapacity PlanningWorkflow AutomationA creative-operations platform that connects demand, capacity, deadlines and allocation to support clearer, better-informed planning.
Working internal prototype used for planning and evaluation
03Campaign StrategyCreative DirectionTeam LeadershipA multi-channel campaign-planning case study covering visual direction, asset systems, team allocation and coordinated e-commerce rollout.
04MetaGoogleMotionPerformance-led static, motion and multimedia work developed across platforms, formats, hooks and campaign variations.
05CRMEmailWhatsAppCRM, app and gamification experiences designed to connect campaign communication with customer interaction across digital touchpoints.
06BrandingPackagingMotionA curated archive of packaging, brand, campaign and earlier multimedia work that demonstrates the foundation behind my current practice.
I translate commercial objectives, campaign calendars and channel requirements into clear creative directions, production plans and rollout priorities.
I lead a five-member creative team through workload allocation, mentoring, feedback, quality review and final delivery across multiple channels.
I improve visibility across demand, capacity, priorities and deadlines so teams can make better production decisions and deliver with fewer bottlenecks.
I identify recurring creative-production problems and convert them into structured workflows, internal tools and working product prototypes.
I understand how campaign concepts must adapt across web, app, CRM, Meta, Google, social, motion and video without losing consistency.
Three areas where I take responsibility for outcomes, not just deliverables.
Strong creative teams need more than good designers. They need clear briefs, informed planning, connected channels, reliable production and tools that remove unnecessary work.
That is where I contribute best: between business objectives, creative people and the systems that help both perform.
Written references are available on request.
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The résumé covers the same facts in two pages. View the résumé or email vishwaldsouza@gmail.com.
I work across both. I can define campaign direction, structure workflows and lead delivery, while also contributing directly to key visuals, motion, multimedia and high-priority creative execution.
I lead a five-member creative team through planning, workload allocation, mentoring, quality review, deadline management and cross-functional campaign delivery.
A leadership role combining creative strategy, campaign planning, team leadership, creative operations and AI-enabled product innovation.
I identify recurring creative-production challenges and convert them into structured workflows, internal tools and working prototypes that improve visibility, consistency and scalability.
No. BFL AI Studio and the Creative Workload Platform are working prototypes in development. They should not be described as fully launched or deployed.
Some campaign, performance and operational data is confidential to the employer. I therefore present verified responsibilities, processes and qualitative outcomes without inventing metrics.
My experience includes e-commerce, retail, personal care, wellness, digital media, esports, food, hospitality and agency environments.
I am based in Dubai, United Arab Emirates, and currently focus on leadership opportunities within the UAE while remaining open to relevant regional or international conversations.
Open to selected leadership opportunities and conversations across creative strategy, AI innovation and digital experience.
vishwaldsouza@gmail.com · Dubai, United Arab Emirates